Luxury in Motion

Custom-built. Expertly engineered.

Unrivaled in Every Way

What Sets Newell Apart from the Rest

Newell Coach offers the highest quality custom coaches available today. We are known for combining exceptional craftmanship and innovation with unparalleled service and support, ensuring that you receive the ultimate motorhome ownership experience.

Our unique approach to the premium motorcoach market allows you to choose from our inventory of new and pre-owned motor coaches or design your own custom coach. No other manufacturer offers the level of customization, since we don’t start witha bus shell or a production RV chassis.

Even our custom design and build process is unique and infinitely flexible. You can start with your own floorplan or chose one of ours as a starting point. Our coach management systems leverage cutting edge technology to provide the connectivity and Smart features you need. The innovative Newell Cockpit ensures the that the driving experience is unlike any other in the industry.

Our brand is built on in-depth knowledge, experience and an unparalleled commitment to excellence. Newell Coach is one of the last motorcoach manufacturers that still builds our chassis and body from the ground up, ensuring that we control the quality of your custom build from beginning to end.

We provide the perfect solution for customers who are interested in exploring the premium segment of the luxury motorhome, Bus conversion, or high-end Class A RV, We are the industry’s market leader, specializing in one-of-a kind luxury custom motorcoaches. Whether you choose one of our new or pre-owned luxury coaches, or you work with us to design and build a custom motor coach, you can rest assured you’re getting the best the industry has to offer.

For the finest in custom coach safety and security, strength and durability, call on us. Performance, handling, comfort and convenience are built into the very bones of our custom motorhomes, yet we offer unequaled luxury and refinement. To learn more, contact Newell Coach today, where power meets luxury.

American Made

Crafted with Precision in the Heart of the USA

Every Newell Coach is built from the ground up in Miami, Oklahoma. Our facility houses the entire process under one roof, from the design and engineering to the fabrication, assembly, and final detailing. The chassis, body, and shell are all manufactured in-house, giving us complete control over every step of the build.

Our team includes expert welders, cabinet makers, upholsterers, and technicians who work with precision and care on each coach. We do not use third-party platforms or pre-made shells. Every detail is designed and built specifically for each owner, resulting in a coach that is entirely custom and unmistakably Newell.

Being 100 percent American made allows us to maintain an exceptional level of quality, performance, and innovation. It also ensures that every coach meets our exact standards before it ever leaves our facility.

Custom Designed for Each Client

Tailored Luxury, Created Just for You

At Newell Coach, every coach begins with a conversation. We take the time to understand how you live, how you travel, and what matters most to you on the road. That’s because we don’t build for the masses. We build just 26 coaches each year, and each one is entirely custom. From the layout and storage to the finishes, fabrics, and tech, everything is tailored specifically to your lifestyle. You’re not choosing from pre-set options. You’re designing something that fits your vision from the ground up. Our team of designers, engineers, and craftsmen work closely with you to bring it all to life with precision, creativity, and care. The result is more than just a motorcoach. It’s a one-of-a-kind experience built around you, with every detail created to feel like home wherever the road leads.

Building from the Ground Up

Engineered Without Limits

We don’t use pre-fab shells or off-the-shelf parts. Every Newell Coach is built from the chassis up, allowing for unmatched design flexibility, structural integrity, and long-term performance. This approach gives us full control over the engineering, weight distribution, and performance of each coach—delivering a ride unlike anything else on the road.

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